You've heard about marketing for a long time, and you probably even know some people in the field. But when you ask yourself, "What do marketers do?" the details get a little fuzzy. In a field as broad as marketing—there's a good reason for that. The marketing job description can look 100 percent different for two professionals who share the same or similar job titles!

Career Tips & Resources

What do marketers do in digital marketing?

  • Pay-per-click (PPC) marketing
  • Search Engine Optimization (SEO)
  • Content marketing
  • Video marketing

Common digital marketing job titles: while this is by no means an exhaustive list, the following job titles are all commonly associated with digital marketing:

  • Social media manager
  • SEO specialist
  • Digital brand manager
  • Paid-media specialist
  • Content marketing specialist

What do marketers do in traditional marketing?

  • Experiential marketing
  • Local marketing
  • Market research

Common traditional marketing job titles: like the list of digital marketing job titles, this is just scratching the surface—but if you'd like to focus your career on the "traditional" side of marketing, look for job titles similar to the following:

  • Marketing Generalist
  • Community Marketing Coordinator
  • Brand Manager
  • Promotions Director
  • Business Development Strategist
Bloch B-Week 2023 | April 10 thru 14
More Career Tips & Resources

Check out this marketing article!

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